The free digital initial equipment checklist helps parents to get a professionally and well-founded overview.

The free digital initial equipment checklist helps parents to get a professionally and well-founded overview.

Initial situation

Nika Kinderwelt is a baby store in Hanover with over 800 square meters of retail space. The women-led market has a wide range of products for babies and toddlers.

The status quo before the project was that customers received a checklist in paper form. On the one hand, no further explanations were noted due to lack of space, and on the other hand, there were always information that needed to be updated. This led to initially using a manufacturer's checklist, which does not reflect the brand.

Solution

In a comprehensive study, potentials were identified. Particularly, less experienced customers expressed the desire for more intensive support during pregnancy.

In several iterations, based on the insights from the user survey, I created a concept for a digital initial equipment checklist. The content was defined and created together with experienced consultants on-site in the market.

In a short onboarding, users get to know the functions and operation.

Users can tick off the checklist entries and obtain additional information. Not every entry is immediately understandable for laypeople and therefore requires an explanation of why and in which case an item is needed. The entries are sorted into categories and can also be searched.

App features

  • Dashboard with all categories and a display of how many articles are already available

  • Articles can be checked off

  • Further information is available for articles requiring explanation

  • Search function to quickly find articles

  • Unnecessary articles can be hidden

Used technologies

  • As backend, a Directus instance was set up

  • The data is transmitted as a REST API

  • The frontend was implemented with NUXT.js

  • For styling, Tailwind was used

  • Hotjar was integrated for continuous usage analysis

The First Equipment app is available on the Google Play Store and as a web app.

Open in Google Play
PWA - Open as Web App