Initial situation
Nika Kinderwelt is a baby store in Hanover with over 800 square meters of retail space. The women-led market has a wide range of products for babies and toddlers.
The status quo before the project was that customers received a checklist in paper form. On the one hand, no further explanations were noted due to lack of space, and on the other hand, there were always information that needed to be updated. This led to initially using a manufacturer's checklist, which does not reflect the brand.
Solution
In a comprehensive study, potentials were identified. Particularly, less experienced customers expressed the desire for more intensive support during pregnancy.
In several iterations, based on the insights from the user survey, I created a concept for a digital initial equipment checklist. The content was defined and created together with experienced consultants on-site in the market.
In a short onboarding, users get to know the functions and operation.
Users can tick off the checklist entries and obtain additional information. Not every entry is immediately understandable for laypeople and therefore requires an explanation of why and in which case an item is needed. The entries are sorted into categories and can also be searched.
App features
Dashboard with all categories and a display of how many articles are already available
Articles can be checked off
Further information is available for articles requiring explanation
Search function to quickly find articles
Unnecessary articles can be hidden
Used technologies
As backend, a Directus instance was set up
The data is transmitted as a REST API
The frontend was implemented with NUXT.js
For styling, Tailwind was used
Hotjar was integrated for continuous usage analysis
The First Equipment app is available on the Google Play Store and as a web app.
